Bookkeeping & Advisory Built for IT Services Firms
Accurate Books. Meaningful Insights. Confident Decisions.
We combine accurate bookkeeping with strategic insight to help IT services firms operate with clarity and make confident decisions. With over 20 years of experience in finance and a practice built exclusively around IT consulting companies, managed service providers, cybersecurity firms, and cloud and DevOps consultancies, we deliver clean, organized records and practical insight that connects your financial data to the decisions that matter most.
Built for How IT Services Firms Actually Make Money
IT services firms have financial complexity that most generalist bookkeeping practices are not set up to handle. Project margin and recurring revenue operate differently. Billable utilization drives profitability in ways a standard P&L does not capture. PSA platforms create data that belongs in your books but rarely gets there cleanly. At Blue Walney, we build and maintain the financial structure that gives your leadership team visibility into what is working, what is costing you, and what to do next.
Whether you need consistent monthly financial management or ongoing strategic advisory support, we provide the clarity and structure that allow you to make informed decisions.
Financial Foundations Answers Questions Like:
Are our books current, reconciled, and ready for CPA review?
What is our gross margin this month, and which service lines drove it?
How is labor cost tracking as a percentage of revenue?
What does our tool stack cost relative to what we earn on managed services contracts?
Which invoices are outstanding and how long have they been open?
Is our cash position stable and predictable?
Our monthly financial management services provide structured reporting and a disciplined monthly close so you always have accurate, decision-ready numbers.
Want Deeper Financial Insight and Forward Looking Guidance?
Can we sustain current headcount if revenue softens or a contract ends?
Which engagements or service lines should we grow, reprice, or exit?
What does cash flow look like over the next 90 days?
How do we price this contract to hit our margin target?
What happens to our numbers if we add a technician or lose our largest client?
Our advisory support builds on structured financial reporting with forward-looking analysis and scenario planning so you can make confident decisions about growth, staffing, and pricing.
Why Choose Us?
We Know How IT Services Firms Make Money
With over 20 years of finance experience and a practice built exclusively around IT services firms, we bring depth that generalist bookkeepers cannot. We understand billable utilization, project margin, recurring vs. non-recurring revenue, and how PSA platforms connect to your books. That context changes every report we produce and every conversation we have.
More Time for What Matters
Outsourcing your bookkeeping and financial management frees your leadership team to focus on delivery, client relationships, and growth decisions. With a structured monthly process handling your financial infrastructure, you gain both peace of mind and time back to do the work that actually moves your business forward.
Reports Your Leadership Team Will Actually Use
Standard financial statements tell you what happened. Our reporting adds the layer that matters for IT services firms: gross margin by service line, labor cost as a percent of revenue, tool stack overhead, and visibility across recurring revenue, project revenue, and hardware pass-through. Clear, structured, and built for decisions, not just compliance.
Accuracy & Compliance
We maintain accurate, compliant records by following industry standards, reconciling all accounts, and closing the books on a consistent monthly schedule. Your books are always current, organized, and CPA-ready, with everything your tax preparer needs delivered on time and without surprises.
What Our Clients Say
We are proud to work with service-based business owners across Northern Virginia and beyond who value clarity, accuracy, and peace of mind in their financial management. Here is what they say about working with Blue Walney Bookkeeping and Advisory:
CEO, IT Services Firm
Alexandria, VA
“Blue Walney Bookkeeping provides financial reports with analytics and visualizations that give me a clear picture of my numbers. Their support has made planning ahead simpler, reduced the stress of running my business, and given me real confidence in where my money is going.”
Business Owner
Dallas, TX
“Blue Walney is accurate, easy to work with, and has brought real clarity to my business finances. My business has a level of complexity that needed financial expertise coupled with actionable insights, which I had not found before meeting with Blue Walney. I can now see opportunities for efficiencies and areas where I can grow, ultimately allowing me to make decisions more confidently. I highly recommend their team.”
Our Bookkeeping & Financial Advisory Services
We provide structured financial management and forward-looking advisory support built specifically for IT services firms.
Our work combines disciplined bookkeeping with strategic insight so you can operate confidently today and make informed decisions about tomorrow.
We offer two levels of support:
Financial Foundations
Structured financial management and consistent monthly visibility.
Financial Foundations provides disciplined bookkeeping, accurate reporting, and a reliable monthly close process so you always have current, decision-ready numbers built around how IT services firms actually operate.
Deliverables
Monthly bookkeeping in QuickBooks Online
Bank, credit card, payroll, and balance sheet reconciliations
Payroll allocated by function so gross margin is actually calculable
Tool stack costs tracked against recurring revenue
Vendor bills, subcontractor costs, and hardware pass-through recorded accurately
Structured month-end close on a consistent schedule
Monthly KPIs: gross margin by service line, labor cost as % of revenue, recurring vs. project vs. hardware pass-through revenue
AR aging with days outstanding by client
Monthly 30-minute financial review session
Email support
Best For
IT services firms that want reliable financial structure and monthly visibility without ongoing strategic engagement.
Outcomes
Confidence in your financial data
Clear visibility into gross margin, service line performance, and cash
A disciplined monthly close and review process you can count on
Financial Growth & Advisory
Everything included in Financial Foundations, plus forward-looking guidance and a financial partner for growth decisions.
Financial Growth & Advisory builds on the foundation of accurate books and monthly reporting by adding the analysis, forecasting, and strategic conversations that help IT services firm owners make confident decisions about growth, pricing, and staffing.
Additional Deliverables
Monthly 60-minute strategy session
Rolling 90-day cash flow forecast
Profitability and margin analysis by engagement or service line
Budget vs. actual reporting
Contract pricing analysis and scenario modeling
Hiring and capacity planning support
Compensation plan design support
Banking and credit line preparation
Forward-looking financial modeling
Priority email support
Best For
IT services firm owners actively making decisions about growth, staffing, service mix, or pricing who want a financial partner, not just a bookkeeper.
Outcomes
Clear visibility into upcoming cash needs and margin by service line
Confidence when making hiring, pricing, and contract decisions
A financial partner who understands your business model and grows with you
Project-Based Services
Cleanup and Catch-Up: Behind on your books? Whether you are a few months behind or need a full historical cleanup, we bring your records current, correct miscategorizations, and get your books structured and ready for ongoing monthly support.
Payroll System Integration: Your payroll platform and QBO are not connected, or they are connected but mapped generically so payroll lands as one lump in your books. We structure the integration so payroll flows into QBO correctly, allocated by function, and your financial statements reflect how your business actually operates.
PSA Integration: Your PSA platform is where your service delivery lives. We connect it to QBO so revenue, costs, and project data flow into your books accurately without manual re-entry or reconciliation surprises.
Accounts Receivable Management: Invoice tracking, aging review, and follow-up coordination to keep collections current and give leadership visibility into what is outstanding and for how long.
1099 Preparation: Annual 1099 preparation and filing for IT services firms that need a standalone service. Included at no additional charge for clients on ongoing engagements.
About Us
Blue Walney Bookkeeping & Advisory provides professional bookkeeping and financial advisory services built specifically for IT services firms. We help IT consulting companies, managed service providers, cybersecurity firms, and cloud and DevOps consultancies build the financial infrastructure that gives leadership clear visibility into margin, cash, and performance.
Founder Lisa Johnson
I built Blue Walney around a gap I kept seeing in the IT services market. Growing firms with real financial complexity were being served by generalist bookkeepers who did not understand their business model. The books were technically maintained but financially uninformative. That is a solvable problem, and it is the one I set out to fix.
With an MBA in Finance from The Wharton School and over 20 years of finance and program management experience at Fortune 500 companies, I know what rigorous financial infrastructure looks like. I am also a certified Project Management Professional, which means I think in systems and processes, not just transactions. I built this practice to bring that same discipline to IT services firms at the 5 to 30 employee stage, where it matters most and is hardest to find.
If your books are current but your reports are not telling you anything useful, that is exactly the problem I built this firm to solve.
Contact Us
Schedule a free consultation to discuss your bookkeeping and financial advisory needs and see how we can help your IT services firm build the financial structure to operate with clarity and grow with confidence.
📍 Location: Based in Alexandria, Virginia (serving clients throughout Northern Virginia, Washington, DC, Maryland, and Nationwide)
📧 Email:info@bluewalney.com
📞 Phone:703-424-9935