Bookkeeping & Advisory for IT Services and Professional Services Firms
Serving IT Consulting Firms, MSPs, Cybersecurity Companies, and Professional Services Firms
Know Where Your Business Stands Every Month.
Accurate books, a structured monthly close, and reporting built around how your business actually makes money.
Does This Sound Familiar?
You can’t clearly see profit by service or contract
The books close late and financial reports aren’t reliable
Your reports don’t explain what’s actually driving profit
Accurate Books. Meaningful Insights. Confident Decisions.
We combine accurate bookkeeping with strategic insight to help IT services and professional services firms operate with clarity and make confident decisions.
With over 20 years of experience in finance and a practice built around IT consulting companies, managed service providers, cybersecurity firms, and professional services, we deliver clean, organized records and practical insight that connects your financial data to the decisions that matter most.
Built for How Professional Services Firms Actually Make Money
Professional services firms have financial complexity that most general bookkeeping practices are not set up to handle. Project margin, recurring revenue, labor cost, subcontractor expense, and software pass-through costs all affect profitability in ways a standard P&L does not always capture.
At Blue Walney, we build and maintain the financial structure that gives your leadership team visibility into what is working, what is costing you, and where your business needs attention.
Whether you need consistent monthly financial management or ongoing advisory support, we provide the clarity and structure to help you make informed decisions.
Questions We Help You Answer Every Month:
Are our books current, reconciled, and ready for CPA review?
What is our gross margin this month, and what is driving it?
How is labor cost tracking as a percentage of revenue?
What does our software cost relative to what we earn?
Which invoices are outstanding and how long have they been open?
Are my financial statements ready if a bank, investor, or potential acquirer asks for them?
Our monthly financial management services provide structured reporting and a disciplined monthly close so you always have accurate, decision-ready numbers.
Want Deeper Financial Insight?
Can we sustain current headcount if revenue softens?
Which engagements or services should we grow, reprice, or exit?
What does cash flow look like over the next 90 days?
How do we price this contract to hit our margin target?
What happens to our numbers if we add a team member or lose our largest client?
How dependent are we on our top one or two clients, and what happens if one of them leaves?
Our advisory support builds on structured financial reporting with forward-looking analysis and scenario planning so you can make confident decisions about growth, staffing, pricing, and cash flow.
Why Choose Us?
We Know How Professional Services Firms Make Money
With over 20 years of finance experience and a practice built around IT services and professional services firms, we bring depth that generalist bookkeepers cannot. We understand billable utilization, project margin, recurring vs. non-recurring revenue, and how your operational systems connect to your books. That context changes every report we produce and every conversation we have.
More Time for What Matters
Outsourcing your bookkeeping and financial management frees your leadership team to focus on delivery, client relationships, and growth decisions. With a structured monthly process handling your financial infrastructure, you gain both peace of mind and time back to do the work that actually moves your business forward.
Reports Your Leadership Team Will Actually Use
Standard financial statements tell you what happened. Our reporting adds the layer that matters for professional services firms: gross margin by service line, labor cost as a percent of revenue, software and operational tool costs, and visibility across recurring revenue, project revenue, and pass-through costs. Clear, structured, and built for decisions, not just compliance.
Accuracy & Compliance
We maintain accurate, compliant records by following industry standards, reconciling all accounts, and closing the books on a consistent monthly schedule. Your books are always current, organized, and CPA-ready, with everything your tax preparer needs delivered on time and without surprises.
What Our Clients Say
We are proud to work with service-based business owners across Northern Virginia and beyond who value clarity, accuracy, and peace of mind in their financial management. Here is what they say about working with Blue Walney Bookkeeping and Advisory:
CEO, IT Services Firm
Alexandria, VA
“Blue Walney Bookkeeping provides financial reports with analytics and visualizations that give me a clear picture of my numbers. Their support has made planning ahead simpler, reduced the stress of running my business, and given me real confidence in where my money is going.”
Professional Services Firm Owner
Dallas, TX
“Blue Walney is accurate, easy to work with, and has brought real clarity to my business finances. My business has a level of complexity that needed financial expertise coupled with actionable insights, which I had not found before meeting with Blue Walney. I can now see opportunities for efficiencies and areas where I can grow, ultimately allowing me to make decisions more confidently. I highly recommend their team.”
Bookkeeping and Financial Advisory for IT and Professional Services Firms
We provide structured financial management and forward-looking advisory support built specifically for IT services firms, professional services companies, and service-based small businesses.
Our work combines disciplined bookkeeping with strategic insight so you can operate confidently today and make informed decisions about tomorrow. We offer three levels of support:
Business Essentials
Clean, reconciled books and reliable monthly financials for service-based small businesses.
What’s Included:
Full-service monthly bookkeeping in QuickBooks Online
Transaction categorization and full account reconciliation
Revenue and payment system accounting (POS, merchant processors, etc.)
Balance sheet reconciliation and ongoing account maintenance
Monthly financial statements (profit and loss and balance sheet)
Email support
Best For: Service-based small businesses that need accurate books and reliable monthly financials.
Outcomes: Your books are current, accurate, and CPA-ready every month. You have a clear, reliable view of revenue, expenses, and profitability.
Financial Foundations
Structured financial management and a clear monthly picture of how your business is performing.
Financial Foundations combines disciplined bookkeeping with reporting and insights so you have accurate, decision-ready numbers every month.
Core Financial Management
Monthly bookkeeping in QuickBooks Online
Structured monthly close and full account reconciliation
Revenue and cost tracking aligned to how your business operates
Payroll, vendor, and subcontractor cost tracking
Reporting & Insights
Monthly financial statements (profit and loss, balance sheet and cash flow)
KPI reporting tailored to service-based businesses, including:
Revenue growth and recurring vs. project revenue
Gross margin and labor cost as a percentage of revenue
Service line profitability
Cash and accounts receivable visibility
Ongoing Support
Monthly 30-minute financial review focused on performance and key decisions
Email support
Best For: IT services and professional services firms that want reliable financial structure and clear visibility into performance.
Outcomes
A consistent, reliable view of financial performance each month
Clarity on which services, clients, or work types are driving profitability
Better decisions around pricing, hiring, and spending based on real data
Financial Leadership & Advisory
Ongoing financial leadership and a partner for growth decisions.
Financial Leadership & Advisory builds on accurate books and reporting by adding forward-looking guidance, financial modeling, and ongoing strategic support so you can make confident decisions about growth, pricing, and staffing.
Built on Financial Foundations
Everything in Financial Foundations, including structured monthly close, reporting, and KPI tracking.
Strategic Financial Support
Monthly 60-minute strategy session focused on performance, priorities, and key decisions
Ongoing access for financial questions, decisions, and scenario discussions
Forecasting & Planning
Rolling 90-day cash flow forecast
Scenario modeling for hiring, pricing, and growth decisions
Forward-looking financial planning tied to your business goals
Profitability & Performance
Margin and profitability analysis across services and clients
Revenue concentration and pricing analysis
Ongoing insight into what is driving performance and what needs attention
Best For: IT services and professional services firms making active decisions about growth, hiring, pricing, or service mix that want a financial partner, not just reporting.
Outcomes
Confidence in hiring, pricing, and growth decisions backed by real numbers
Clear visibility into future cash position and financial impact of decisions
A financial partner who understands your business and helps guide what comes next
Project-Based Services
Standalone services to clean up, fix, or structure your financial systems.
Cleanup and Catch-Up: Behind on your books? Whether you are a few months behind or need a full historical cleanup, we bring your records current, correct miscategorizations, and get your books structured and ready for ongoing monthly support.
Payroll System Integration: Your payroll platform and QBO are not connected, or they are connected but mapped generically so payroll lands as one lump in your books. We structure the integration so payroll flows into QBO correctly, allocated by function, and your financial statements reflect how your business actually operates.
Operational Systems Integration: Your project management or service delivery platform and QBO are not connected, or the integration is not mapped correctly. We structure it so data flows accurately and your financial statements reflect how your business actually operates.
Accounts Receivable Management: Invoice tracking, aging review, and follow-up coordination to keep collections current and give leadership visibility into what is outstanding and for how long.
1099 Preparation: Annual 1099 preparation and filing for firms that need a standalone service. Included at no additional charge for clients on ongoing engagements.
About Us
Blue Walney Bookkeeping & Advisory provides professional bookkeeping and financial advisory services built specifically for IT services and professional services firms. We help IT consulting companies, managed service providers, cybersecurity firms, and professional services firms build the financial infrastructure that gives leadership clear visibility into margin, cash, and performance.
Founder Lisa Johnson
I built Blue Walney around a gap I kept seeing in the market for professional services firms. Growing firms with real financial complexity were being served by generalist bookkeepers who did not understand their business model. The books were technically maintained but financially uninformative. That is a solvable problem, and it is the one I set out to fix.
With an MBA in Finance from The Wharton School and over 20 years of finance and program management experience at Fortune 500 companies, I know what rigorous financial infrastructure looks like. I am also a certified Project Management Professional, which means I think in systems and processes, not just transactions. I built this practice to bring that same discipline to growing professional services firms, where it matters most and is hardest to find.
If your books are current but your reports are not telling you anything useful, that is exactly the problem I built this firm to solve.
Contact Us
Schedule a free consultation to discuss your bookkeeping and financial advisory needs and see how we can help your IT services or professional services firm build the financial structure to operate with clarity and grow with confidence.
📍 Location: Based in Alexandria, Virginia (serving clients throughout Northern Virginia, Washington, DC, Maryland, and Nationwide)
📧 Email:info@bluewalney.com
📞 Phone:703-424-9935